Social media management can contribute significantly to a business’ brand awareness, grow reach and influence conversions.
Social channels, such as Facebook and Instagram (and LinkedIn for B2B) give a business the chance to present their brand content and messaging, making social media an engaging advertising platform perfect for connecting with prospective customers.
Compared to traditional marketing, like TV ads or PPC, social media management is a cost-effective solution, ideal for small businesses who want to do more for less with their marketing budget.
Social media strategy
Developing a social media strategy plays an important part in making sure that each of your marketing campaigns is successfully reaching its goals.
After you have decided on the channels you plan to use, a social media content calendar will structure what type of content will go out when and to what audience.
I help businesses put together social media strategies, compelling messaging, and content plans to make all social media efforts as streamlined as possible. This also includes detailed reports on social media activity.
Social media content management
Social media channels give a business the option to be as flexible as possible, and target as much of their resources in the right way as possible.
I have experience in managing a number of social media channels for B2C and B2B businesses, as well as using social media automation systems such as Hootsuite, Buffer and Tweetdeck.
I create engaging posts with high-quality images, interactive videos and compelling content on a regular basis (depending on the social content plan) that help drive more traffic and increase conversions.
Social Media Management Examples
SofaSofa Instagram Post
