Project Management

Project Management for new website builds

Whether you want to give your old website a new look or want to get your first website up and running, a new website project can be a strain on the business.

While we may see a website as a solely digital channel, therefore only belonging to the marketing team, a new website project touches the business as a whole, from branding, product development and delivery of your product, to customer service management and accounting for payments.

That’s why it is important to have a project manager with a greater insight into marketing who makes sure the business gets the most out of its improved website and the project stays on track.

Platform tender process

There are a vast number of website platforms out there for different budgets and depending on business type.

As part of tender processes and as content manager, I have worked with below platforms and know their capabilities in detail.

  • Magento

  • Hybris

  • Intershop

  • Episerver

  • WordPress

  • Shopify

  • Squarespace

Once you have chosen the platform that’s right for you, you either work with your development agency or the platform provider directly to start building your site.

As part of several website builds, I would often oversee the marketing side with recommendations for crucial marketing functionality.

Before you can launch a website it’s important to stress test the site as much as possible, including vital functionality, like checkout and payments.

Once your site launches you should have a continual development plan to make sure the site is maintained and new functionality to support your marketing activities introduced regularly.

I have supported marketing teams on a range of new website builds for small local businesses and companies with several international websites. My work includes:

Requirements & Preparations

  • Existing site review

  • Wireframing and user journeys

  • Category and page structure

  • Url structure

  • Marketing specifications

Content management

  • Page design and visual asset management

  • Copywriting (drag-and-drop or HTML5/CSS3 coding)

  • Adding content to new website

  • SEO implementations

QA Testing & Launch

  • Content management for test site

  • Testing & reporting

  • New functionality recommendations

  • Priority development plan (launch and post-launch)

  • Content Management System training

If you haven’t got a big marketing team or no one to make sure your website is built with the digital journey in mind, please contact me →