Every message and contact with a customer is a form of marketing and making sure that these messages are all relevant and resonate with your target audience can save a business money, time and effort. A successful marketing strategy does exactly that!

This involves knowing a business’ products, customers, industry and business processes, and the best method of understanding these marketing details is a strategic marketing process.

 

Communications & creative strategy

Together with a business communications strategy, a creative strategy ensures that a business’ messaging strikes the right chord with the target audience.

Taking all customer insights and USPs, concise messages and impactful creatives drive successful marketing campaigns which are data-led, on brand and delivering tangible results.

I have advised businesses on clear action plans and implemented marketing activity which helped to promote their brand and product to the right audience and drive conversions through new and existing marketing channels.

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