Content is key
Content marketing has a number of long term benefits, including all messages and content represent a business’ brand as well as being a tool to draw new customers to their website. With Google’s ever expanding search algorithms, content marketing goes well beyond writing blog posts.
In my five years of being a marketer I have worked on a range of projects that helped improve existing rankings and new website projects to help maintain rankings when moving to the new site, liaising with designers and developers to get the best return on investment on results.
Blog post copywriting
Blog posts are not just a great way to keep website visitors up to date with new information but engage them with interesting content and take them through to your website when they are ready to buy.
With a background in writing, I have written blog posts for a number of B2C and B2B markets, doing in-depth research, blog post design styling as per brand guidelines, and schedule or post the article to the blog or website – most blogs use WordPress which I have now worked with for five years.
Ecommerce SEO
If you are a business selling your products online and want to improve your product listings in search results, then ecommerce SEO is spot on.
I have worked as ecommerce executive for a number of years managing a range of products, always with a focus on vital search engine optimisation and user-friendly digital journeys. This included product page optimisation, category page optimisation, design and technical page reviews and conversion rate optimisation across websites.
Local SEO
Something often forgotten but absolutely crucial for smaller businesses is local SEO. Whether you are a local removal company or a business looking to expand into more specific local UK markets, there are ways to improve your Google visibility.
Having supported small businesses, I have extensive experience in helping them grow their brand locally and attract more customers in their target areas, through website optimisation, Google MyBusiness and citations in local directions.
Mobile SEO
With websites having to show more mobile-friendly content to different screen sizes, a mobile-first approach also helps to attract more website users and convert them into customers.
Managing different ecommerce and content sites, I always take a mobile-first perspective on all content and design elements, put together technical audits and content reviews and make recommendations for mobile-first marketing.
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New Website SEO Plan
With great investment in time and money, a new website can provide significant improvement opportunities for a brand. Unfortunately often not considered by development agencies who build the site is the content and SEO element.
When moving your site, it’s important to put priorities in place to make sure all site content retains valuable Google rankings and the new site is technically fit for future marketing.
I put together existing website audits, create content redirection mapping, recommend site navigation structure based on keyword research, create html sitemaps and submit xml sitemaps.