Email is a greatly successful marketing channel for all businesses. Whether a business wants to convert their existing mailing list into loyal customers or ‘warm up’ users who haven’t bought in a while, I put together strategic email marketing campaigns, including effective design and compelling content, together with personalised user segmentation and detailed results reporting.
I regularly work with Mailchimp and Campaign Monitor as email services, as well as Hubspot and Salesforce Marketing Cloud.
- email strategy
- design
- segmentation
- reporting
Email strategy
Sending emails to a mailing list requires consideration and careful planning. Not only due to GDPR everyone is now more considerate when it comes to email marketing, but even as users ourselves with dozens of emails flooding our inboxes, users ask for much more from emails, now with personalised emails which requires segmentation of your email mailing list.
With an effective email strategy you know exactly who your emails are sent to, why and the return on investment, based on solid reporting.
Email content, design & coding
Similar to other content your email design and message should be on brand, compelling the user to click and buy.
Having developed and sent a great variety of email campaigns, my experience covers email content, design and coding. I put together content linking through to relevant website pages, including promotions and products/content which need a push, drive traffic to offline channels (for example shops and showrooms), create engaging calls to action as well as bringing out unique selling points.